The top Facebook page in Australia in terms of engagement in 2014 was Hit107, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
SocialCode, a Facebook Strategic Preferred Marketing Developer, released a new report aimed at helping brands use Facebook advertising to promote awareness and continue the process all the way through to driving sales.
Facebook released the second part of its study of users aged 13 through 24 in 13 countries, with culture experts Crowd DNA, and it found that it was able to divide users in that age group into three segments, based on age — optimists, explorers and realists.
Facebook maintained its social login dominance in the third quarter of 2014, accounting for 58 percent of overall social logins and 62 percent of those originating from mobile devices, according to the latest research from Gigya, a Facebook Preferred Marketing Developer and consumer-management provider.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.