Education

For Facebook Ads, How Targeted Is Too Targeted?

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It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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Facebook Announces Graph Search

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For the past few months, Facebook has been brewing a search engine that could change the way people find things. Now Facebook has it, with graph search. To be launched soon, graph search is a friend-based search engine that connects users to places all over the social network via friend recommendations and activity. Users can sign up to get on the wait list to be among the first to try it by clicking here.

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