A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Facebook continued to dominate social logins in the second quarter of 2014, accounting for 55 percent of overall social logins and 64 percent of social logins from mobile devices, according to the latest figures from Preferred Marketing Developer and consumer-management provider Gigya.
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Social relationship platform Hootsuite is getting into the education game, announcing the launch of its Custom Education program, which is aimed at providing organization with tailored social media training programs.
Facebook Co-Founder and CEO Mark Zuckerberg’s wife, Priscilla Chan has kept a low profile, but she gave her first-ever television interview, to Savannah Guthrie, which aired on NBC’s “Today” Friday morning, and “Today” pointed out 10 things that were learned about Chan during the interview:
Facebook Co-Founder and CEO Mark Zuckerberg and his wife, Priscilla Chan, have repeatedly displayed their commitment to charitable giving and education, and the power couple took another giant step Thursday with their announcement of a $120 million pledge to aid schools in low-income communities in the San Francisco Bay area.
Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”