Education

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

STUDY: 84 Percent Claim Facebook Offers Can Influence a Purchasing Decision

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According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel. G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.

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Facebook, DigitalGroundUp Team Up On Interactive Courses For Financial-Services SMBs

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Facebook continues to take steps to aid small and midsized businesses with advertising and marketing via the social network, but companies in the financial-services sector face unique challenges due to their heavily regulated industry. With this in mind, Facebook announced Thursday that it is teaming up with DigitalGroundUp – which describes itself as an interactive technology platform that teaches digital marketing via experiential online courses — to develop a series of courses to help those companies take full advantage of Facebook’s resources, while remaining fully compliant.

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