Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Former Facebook Software Engineer Josh Wiseman, who left the company last May to accept an engineer-in-residence position with The Social + Capital Partnership, announced in a Facebook post that he has joined startup Remind101, a mobile messaging service for teachers.
Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress
Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.
Beginning Feb. 18, experts in the social media space will share their insights through a series of webcasts and interactive online sessions. Taking place over the course of six weeks, Social Media 201 will help those who are familiar with social media boost their personal or business-related online presences with easy-to-follow sessions.
Facebook’s sponsored stories have seen their highs and lows, with the lowest low occurring when the ad unit became the subject of a class-action lawsuit, but sponsored stories will be history after April 9, according to a list of breaking changes to Facebook’s ads application-programming interface published on the social network’s platform roadmap.
We reported last week that Facebook added a way for users to request their friends’ real (non-Facebook.com) email addresses, and it now appears that this functionality has been extended to all information not included in friends’ about sections.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
The good news about EducationSuperHighway — a nonprofit organization launched by groups including Facebook Co-Founder and CEO Mark Zuckerberg’s Startup: Education organization and the Bill and Melinda Gates Foundation — is that its goal is to ensure that every student in the U.S. from kindergarten through grade 12 has high-speed Internet access. The bad news is that all of the horrible puns about the information superhighway (remember, “I feel like roadkill on the information superhighway?”) will likely resurface.
A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.