We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
The fruits of Adobe’s acquisition of Efficient Frontier last November reached full bloom Tuesday, as the rebranded Adobe AdLens cloud-based media-optimization technology added seamless data integration with the Adobe SiteCatalyst analytics and reporting system, as well as integration with audience-targeting data-management platform Adobe AudienceManager.
When Adobe announced social marketing software suite Adobe Social in March, it pegged the availability date as “late 2012.” Late 2012 has arrived, as Adobe Social was released for general availability Thursday.
Facebook post engagement soared 176 percent in the first quarter of 2012 compared with the year-ago period, largely due to platform changes such as timeline for pages, according to the results of a new report from Adobe.
Adobe is upgrading its tools for publishing, engagement, analytics, and marketing via Facebook.
Facebook accounted for 2.7 percent of total online advertising spending during the fourth quarter of 2011, and that figure will jump to 5 percent by the end of 2012, according to the latest report from ad-buying and optimization firm Efficient Frontier.
Adobe Systems is acquiring Efficient Frontier, bringing together a leader in software for digital media creation with a Facebook advertising management platform.
Marketers spent 25 percent more on Facebook advertising during the third quarter of 2011 compared with the second quarter, resulting in a 54 percent quarterly jump in the average cost per click.
Efficient Frontier has seen a 22 percent rise in the average rate for Facebook advertisements that are priced on a click basis during the second quarter.
Online travel site Expedia saw its Facebook presence travel upward like a spacecraft as a result of its FriendTrips game on the social network.