Egypt

What Barriers Must Internet.org Overcome to Connect the Remaining 4.4B People with No Access?

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The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.

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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

STUDY: The Middle East Is The Mobile East, And Facebook Has A Strong Regional Presence

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The Middle East region is more mobile-friendly than you might think, as a recent study by global market research agency Ipsos, commissioned by Facebook, found that 43 percent of respondents in Egypt, Saudi Arabia, and the United Arab Emirates use at least one other device while watching television, with that figure soaring to 76 percent when isolating the UAE.

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Facebook Weekly Highlights Brings You The Golden Globes Awards

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Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of Leonardo DiCaprio, after he was named best actor at Sunday night’s Golden Globes Awards; as well as the photo atop the post of actress Jennifer Lawrence photo-bombing singer Taylor Swift while she was being interviewed by E! Entertainment Television Host Ryan Seacrest on the red carpet, also at the Golden Globes.

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