
“Clear eyes. Full hearts. Can’t lose.” Readers may remember this motto from former NBC hit series “Friday Night Lights,” but it has also found a home on the Facebook page of Republican presidential nominee Mitt Romney.

“Clear eyes. Full hearts. Can’t lose.” Readers may remember this motto from former NBC hit series “Friday Night Lights,” but it has also found a home on the Facebook page of Republican presidential nominee Mitt Romney.

With Election Day just weeks away, Facebook continued its efforts to push voter registration, following up on its creation of the I’m Voting application with CNN with the addition of a new life event in which users can indicate on their timelines that they have registered to vote.

The race for the U.S. presidency is increasingly being fought on Facebook. President Barack Obama‘s team used the social network this weekend, launching an interesting way to drive traffic to the Obama 2012 application, while giving users a tangible reward. When users connect with Obama via Facebook, they can get a free car magnet.

In the midst of a heated election season and record-low approval numbers for Congress, an under-the-radar congressional caucus focused on changing the tone on Capitol Hill is using Facebook and Twitter in a grassroots and urgent effort to get members to change their attitudes.

As previously announced, Facebook and Spanish-language TV network Univision will present forums featuring President Barack Obama and Republican candidate Mitt Romney. The candidates will discuss issues facing America’s Hispanic population. The discussions — to be held Wednesday and Thursday — will be broadcast live on Univision and Univision’s Facebook page.

Presidential politics dominated the buzz on Facebook over two weeks that featured political conventions, a major hurricane, the start of the National Football League season, and key events from the world of pop culture.

You can probably guess the basics about those who support Mitt Romney or President Barack Obama on Facebook: Romney’s fans are generally older, Obama’s tend to be younger, etc. But Compass Labs wanted to go deeper and discover the interests and engagement levels of those who support each candidate on the social network. They found that although Obama has roughly 22 million more fans than the Republican challenger, Romney’s fans are much more engaged.

Some Facebook users were invited to take a survey from the social network — in error, as it turns out — and the survey evolved into a quiz about political news.

Facebook users can avoid political posts on the social network, or they can have a little fun with them by using two new Facebook applications from Bulbstorm.

So you’re not running with Romney or beaming for Barack, and you’re a little sick of seeing all of the political posts on your Facebook news feed. There is a way to block them, without clicking on each one individually. Tech blog Lifehacker illustrates how to remove certain keywords (such as Romney, Obama, Democratic, Republican, etc.) from popping up in the news feed.