Tuesday’s midterm elections generated a total of 184.2 million likes, shares and comments from July 10 through Nov. 3, from 28 million U.S. Facebook users, Facebook data analyst Dustin Cable wrote in a Facebook Media blog post.
Election Day is underway in the U.S. Tuesday in what stands to be an important midterm election year, and Facebook is doing its part to encourage users to vote, as well as keep them informed on where users are voting throughout the country.
With Election Day in the U.S. set for Tuesday during this midterm election year, Pew Research Center’s Internet & American Life Project examined how Facebook and other social networks, as well as mobile devices, factor into how voters consume political information and follow news about the elections.
The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.
The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
Facebook debuted its I’m a Voter button during the 2012 U.S. elections, and the social network also deployed the button during the 2014 Lok Sabha elections in India last month. The initiative is now going worldwide, according to Reuters.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.