The Facebook Data Science Team conducted a detailed analysis of candidates for governor, the House of Representatives and the Senate in next month’s midterm elections, examining some 150,000 posts that have generated around 20 million likes, comments and shares.
Facebook debuted its I’m a Voter button during the 2012 U.S. elections, and the social network also deployed the button during the 2014 Lok Sabha elections in India last month. The initiative is now going worldwide, according to Reuters.
On Election Day 2010 in the U.S., Facebook featured an “I Voted” button that users could click to display a message that they had participated in the election, and a study by the University of California San Diego found that those messages drove an additional 340,000 or so voters to the polling stations. The social network extended the initiative for the 2014 Lok Sabha elections in India, which began Monday and run for nine days, with results to be announced May 16.
Facebook turned to The Wall Street Journal to fill a position based on further intertwining the social network with news, as Editor of Emerging Media Liz Heron announced — appropriately, in a Facebook post — that she is leaving the Journal to join Facebook.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
Texas Attorney General candidate Dan Branch debuted his first campaign video on Facebook Thursday, only to find that the social network wasn’t a big fan. The Republican candidate’s ad video was allegedly removed for violating the site’s community standards, according to The Texas Tribune. It turns out that the removal of the video was a mistake, Facebook said Friday.
I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.
From cat videos to “The Harlem Shake,” the 2012 social election is all but a distant memory, as Republican candidates are taking to Facebook in new and creative ways to stay one step ahead of the competition in the 2014 cycle.
Facebook Co-Founder and CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg received the most withheld votes of the eight members of the social network’s board of directors that were re-elected at its annual meeting Tuesday, according to the Form 8-K Facebook filed with the Securities and Exchange Commission Thursday.