A study in which a leading U.S. retailer targeted 565,000 email subscribers with both its regular emails and coordinated Facebook News Feed ads found that subscribers who received both were 22 percent more likely to make purchases than those who only received emails.
Facebook appears to be supplementing its recently introduced Privacy Checkup security tool with pop-up messages that appear when users are performing security-related tasks on the site.
Marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer, announced a partnership with end-to-end marketing software provider Percolate to combine campaign planning, content creation, closed-loop intelligence and paid media execution on social.
The European Commission, the antitrust authority of the European Union, will decide on Facebook’s proposed acquisition of cross-platform messaging service WhatsApp by Oct. 3, and the EC will do so armed with detailed information from questionnaires sent to companies including telecommunications operators, other social-networking sites and Internet-service providers, The Wall Street Journal reported.
Facebook offered an update on the state of the deployment of the STARTTLS encryption standard, which it originally wrote about in May, saying that 95 percent of its notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.
Facebook users often see their Timelines flooded with well wishes from friends on their birthdays, and now Facebook itself is apparently contributing to the merriment with emails to users on their special days.
It’s no secret that the television screen no longer commands undivided attention in most households, but Facebook wanted to dig a little deeper into the viewing habits of its users, commissioning a study of more than 500 people by global market research agency Millward Brown.