Social-media-management platform HootSuite means business with three new applications it introduced Tuesday, all of which are targeted toward small business users.
Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.
In an effort to keep developers informed about critical events related to their applications, Facebook Thursday announced the launch of developer alerts via Facebook notifications and email for those listed as administrators or developers of apps.
Facebook Software Engineer Matt Jones responded to a report on Hacker News about a loophole in emails sent out by the social network that could have allowed anyone who found the content of those emails via Google searches to access users’ accounts without entering passwords.
The Facebook custom audiences bandwagon has a new passenger, as Experian Marketing Services announced the launch of a new service to create and deliver targeted Facebook advertising via its Alchemy Social ad manager, allowing Experian CheetahMail clients to synch targeted ads on the social network with their email campaigns.
Facebook posted a note on its Facebook Privacy page to reassure users of the social network that their privacy remained top of mind during the rollout of new advertising options such as Facebook Exchange, the ability for advertisers to target custom audiences, and its agreement with Datalogix to measure the effectiveness of marketing campaigns.
A few Facebook users found a loophole within the post via email feature of groups. Luckily, instead of exploiting this, they let Facebook and The Next Web know. Hackers can tweak the “from” field to their victim’s email address to post text and photos as a member of a group. Facebook told The Next Web that while it knows about this issue, there’s not much it can do.
Facebook revealed more details about its announcement earlier this month that advertisers can target ads to Facebook users by email, phone number, or user ID, with Vice President of Advertising and Global Operations David Fischer officially debuting the offering at the Dreamforce conference in San Francisco Thursday and announcing eight advertising vendors that offer the capability.
Facebook repaired a misconfiguration last week that briefly allowed spammers to obtain data on users’ friends and use those friends’ names on emails, but it’s now in the hands of email providers to locate and shut down the sources of the spam.
The ability to target ads to Facebook users by email, phone number, or user ID was rolled out to users of the social network’s power editor with managed accounts Wednesday, and ads application-programming-interface partners can request access to the functionality for their managed accounts, as well, according to a report in sister blog Inside Facebook.