U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of the primary drivers, according to the latest report from research outfit eMarketer.
The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially begin testing video ads this week, with “a small number of people” who will see a spot for upcoming feature film Divergent when they access their News Feeds on desktop or mobile.
Which country do you think will have the most Facebook users in 2016? If you guessed the U.S., you’d be wrong, according to research firm eMarketer.
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
With Facebook and Twitter jockeying for position in the television landscape, research firm eMarketer released a new report showing just why TV is top-of-mind at the rival social networks, saying that 15 percent to 17 percent of viewers engaged with social networks in real-time about the shows they were watching.
The tax man cometh and, in the case of Facebook in the U.K., he leaveth empty-handed, as The Guardian reported that the social network paid no taxes in the U.K. in 2012, despite seeing its income there rise by 70 percent, and despite accounting for nearly one-half of the £6 billion ($9.66 billion) that eMarketer projects for 2013 digital ad spending in the U.K.