Facebook and Google combined will account for a 15 percent share of the total media advertising marketing of $200 billion in 2016, according to the latest projections from market researcher eMarketer.
How will Facebook’s announcement last Thursday that it will target ads to its users based on websites they visit and applications they use impact its ad revenues going forward? Favorably, according to market researcher eMarketer.
Positive statistics continue to roll in for Instagram, as the Facebook-owned photo- and video-sharing service’s announcement Wednesday that it had reached 200 million monthly active users was followed by a report by market researcher eMarketer that favorably compared Instagram usage in the U.S. with that of Twitter.
Market-research outfit eMarketer projected that Facebook will account for 21.7 percent of the global mobile ad market in 2014, up from 17.5 percent in 2013 and just 5.4 percent in 2012.
U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of the primary drivers, according to the latest report from research outfit eMarketer.
The Facebook feature that has been long anticipated by marketers and long dreaded by users is one large step closer to becoming a reality, as the social network announced Tuesday that it will officially begin testing video ads this week, with “a small number of people” who will see a spot for upcoming feature film Divergent when they access their News Feeds on desktop or mobile.
Which country do you think will have the most Facebook users in 2016? If you guessed the U.S., you’d be wrong, according to research firm eMarketer.
Facebook launched a new ad product aimed at helping brands target its approximately 23 million Hispanic U.S. monthly active users, dedicated U.S. Hispanic brand offers, and the social network also announced that it opened an office in Miami to serve agencies and advertisers that focus on Hispanic consumers.