According to an eMarketer report published yesterday, between Twitter, Facebook, and MySpace users, Facebook users are most likely to return to the site with an increasing frequency over time. The numbers are representative of Facebook’s ability to pull users into the site and also paint a bleak picture of MySpace where most users are either using the site the same amount or less than six months ago.
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I think we’ve known that eMarketer has been using some funny math for a while now, hence their restated revenue projections for both MySpace an Facebook. Despite their questionable methods, Facebook’s revenue estimates for both 2008 and 2009 are still somewhat surprising. Earlier this year Mark Zuckerberg estimated that revenues would be somewhere around $325 million for this year but eMarketer suggests that revenue will actually be closer to $210 million.
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