AgoraPulse, which provides Facebook page analytics, now offers marketers the ability to tailor mobile-only campaigns. With AgoraPulse’s mobile technology, brands can offer optimized experiences to those who access contests or promotions from desktops or smartphones.
There are several ways to track Facebook pages’ performance, but AgoraPulse is working on a way for page administrators to compare their stats to those of similar pages. The company recently launched Barometer, allowing those who manage Facebook pages to see their rates of engagement and reach, as well as how they stack up against pages of similar size.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.
Facebook page managers are constantly looking for help, asking what to post and when. Luckily, a speaker at the AllFacebook Marketing Conference in New York has the answers. Emeric Ernoult, the CEO and founder of AgoraPulse, laid down six simple tips for page admins who want to find success on the social network.