Emeric Ernoult

Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

Why Reach Is The Best Facebook Metric To Focus On

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Emeric Ernoult, co-founder of AgoraPulse, will speak Wednesday at the AllFacebook Marketing Conference in San Francisco. He will lead the discussion, “Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight.”

Do you run a Facebook page? Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? The problem is that Facebook insights are made of a bazillion different metrics, and very few of them ring the bell to the savvy Web marketers we are. Stop looking for the ultimate, easy-to-understand, and meaningful Facebook metric: You already have it right here. It is reach.

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Should Facebook Move Forward With Autoplay Video Ads?

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On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Facebook Marketing: Beyond The Like

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Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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