Emeric Ernoult

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Why Reach Is The Best Facebook Metric To Focus On

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Emeric Ernoult, co-founder of AgoraPulse, will speak Wednesday at the AllFacebook Marketing Conference in San Francisco. He will lead the discussion, “Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight.”

Do you run a Facebook page? Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? The problem is that Facebook insights are made of a bazillion different metrics, and very few of them ring the bell to the savvy Web marketers we are. Stop looking for the ultimate, easy-to-understand, and meaningful Facebook metric: You already have it right here. It is reach.

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Should Facebook Move Forward With Autoplay Video Ads?

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On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Facebook Marketing: Beyond The Like

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Repeat after us: Facebook marketing is about more than just likes. Motivity Marketing CEO Kevin Ryan, AgoraPulse Founder and CEO Emeric Ernoult, and AdParlor CEO Hussein Fazal offered specific examples of campaigns that worked for their specific firms in a panel at the AllFacebook Marketing Conference in New York Tuesday, “Facebook Ads: Can They Promote More Than Just Likes?,” moderated by Fang Digital Marketing CEO Jeff Ferguson.

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