The shortest distance between two points is a straight line, and in the case of deep links within applications, App Links, an open, cross-platform solution for app-to-app linking introduced by Facebook at its F8 global developer conference in San Francisco Wednesday, bypasses mobile browsers as part of its straight line.
People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.
Working out is becoming a more social experience, with Facebook friends offering support on a tough hill or the homestretch. Endomondo knows this, as the application recently deepened its Facebook integration to include the ability to tag friends, as well as to post photos and status updates once the workout is done.
Facebook announced Tuesday that the application modules it introduced for Timeline in March have now been rolled out to all users, encouraging app developers in a post on its developer blog to incorporate these sections into their apps
Facebook has been experimenting with ways that allow users to be more expressive — such as structured status updates and more info in the “about” section. The social network Friday announced new open graph actions that let people tell a little more about what they’ve done through Facebook-connected applications.
Facebook Director of Engineering Mike Vernal, who oversees the social network’s open graph platform, spoke with Ryan Tate of Wired about his goals for open graph, mobile usage of Facebook, and its app center.
Facebook users love announcing workout results. Luckily, they’ve got a variety of ways to do so. The site’s developers blog Wednesday highlighted four such applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.
Sports and fitness mobile application Endomondo has seen traffic like the gym on Jan. 2, reaching the 10 million-download mark and saying that its users share 50,000 workouts daily on Facebook.
Workout application Endomondo has been lifting things up and putting them down at a rapid rate since upgrading for timeline with Facebook’s open graph in March, with traffic from the social network jumping 75 percent and 150 percent more workouts shared via Facebook.