In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.
Since former Minnesota Governor Tim Pawlenty announced last Sunday that he was throwing his hat into the Republican presidential race, his digital media team has been testing a sponsored stories campaign on Facebook.
