Engage - AllFacebook

Facebook’s Sean Bruich On The Importance Of Measurement In The Digital Age

Justin Lafferty — Wed, 30 Jan 2013 13:36:12 +0000

In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.

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Webtrends Deepens Facebook Marketing Offerings

Justin Lafferty — Tue, 29 Jan 2013 13:22:52 +0000

Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.

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Tim Pawlenty Testing Facebook's Sponsored Stories

Jennifer Moire — Fri, 27 May 2011 19:25:50 +0000

Since former Minnesota Governor Tim Pawlenty announced last Sunday that he was throwing his hat into the Republican presidential race, his digital media team has been testing a sponsored stories campaign on GFacebook.
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