Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Let’s face it: There is no such thing as a perfect Facebook post. But let’s play along with digital intelligence firm TrackMaven, which produced an infographic on the nuts and bolts of such a post.
The top 20 brands on Facebook boasted an average of 14,726,045 likes at the end of July and averaged 40 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Is there a change in Facebook users’ habits after they become engaged (as in engaged to each other, not to content on the social network)? Yes, according to Facebook, which said in a post on the Facebook for Business page that engaged men send 1.4 times more messages than average male users between the ages of 20 and 30, and they are also responsible for 1.2 times more wall posts and 1.2 times more check-ins. And engaged women upload 1.3 times more photos than average female users aged 20 through 30, and they also account for 1.4 times more check-ins and 1.3 times more wall posts.
Advocate marketing platform Crowdly, which refers to itself as the “after-like marketing firm,” announced the launch of its Crowdly 2.0 platform, which it said “provides actionable ways for leading brands and their agencies to surface, identify and build relationships with their best fans– driving advocacy, brand loyalty and sales.”
Telecommunications companies dominated the second-quarter Socially Devoted analysis of customer service on Facebook by analytics provider Socialbakers, accounting for 60 percent of the 59 fastest responders.
Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.