“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
Facebook’s emphasis on mobile will not take a vacation for the holiday shopping season, as the social network offered some tips for marketers looking to incorporate mobile into their Facebook promotion mix in a post on the Facebook for Business page.
When it comes to like totals for the auto industry, pages for entire brands top the list, with No. 1 Audi at well over 7.4 million. But when it comes to engagement (likes, comments, and shares), nine of the top 10 pages are devoted to individual models, according to a new study by social benchmarking platform Unmetric.
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.
Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
A Facebook Strategic Preferred Marketing Developer became the latest company to weigh in on Facebook’s advertising performance prior to its third-quarter earnings call Wednesday, as Spruce Media released its latest State of Facebook Advertising report.
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit last week in Marina Del Rey, Calif.