Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.
One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.
Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.