Engagement

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

When Facebook Trolls Attack: What Not to Do

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You’re moving along with your business and your social media, and you’re doing it like a boss. You post interesting and relevant items, you engage your audience — it all seems to be going your way, except for this one person who just hates you for reasons far beyond your understanding. No matter what you post, they either straight up argue or they spin your innocent commentary into something that seems unforgivable and wrong. And no matter what you do, you can’t seem to get them on your side. Welcome to the world of Facebook trolling.

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50 Ways to Lose Your Facebook Followers

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Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:

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