Engagement - AllFacebook

Facebook Testing Changes To Page Insights

David Cohen — Wed, 19 Jun 2013 14:54:17 +0000

Select Facebook page administrators will be invited to participate in a test of changes to page insights, which include breaking out the elements that make up the social network’s people talking about this metric.

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Facebook Start To Success Program Targets First-Time Advertisers In EMEA Region

David Cohen — Wed, 19 Jun 2013 13:21:25 +0000

Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.

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How To Navigate Facebook’s Redesigned News Feed

Guest Writer — Mon, 17 Jun 2013 07:20:41 +0000

Earlier this month, hundreds of social media leaders gathered together at the AllFacebook Marketing Conference in San Francisco to take a closer look at Facebook’s recent innovations, as well as to share best practices and tactics to better navigate the ever-changing social network.

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TripAdvisor Navigates Facebook’s Open Graph Seas

David Cohen — Sat, 15 Jun 2013 11:25:26 +0000

Facebook’s Open Graph is a popular stop on the itinerary of travel reviews site TripAdvisor, which said engagement on its site is 27 percent higher from users of the social network, adding that one out of three new reviews are posted by users signing in with login with Facebook.

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Why You Should Target Customers Through Facebook Ads

Guest Writer — Mon, 10 Jun 2013 16:58:13 +0000

Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?

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NATIONAL DOUGHNUT DAY INFOGRAPHIC: Krispy Kreme Tops Dunkin’ Donuts In Facebook Engagement

David Cohen — Fri, 07 Jun 2013 16:44:02 +0000

Social benchmarking platform Unmetric marked National Doughnut Day Friday by comparing the Facebook engagement of leading brands Dunkin’ Donuts and Krispy Kreme.

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Secrets To Finding Success On Facebook (Without Spending Big Bucks)

Justin Lafferty — Wed, 05 Jun 2013 17:59:50 +0000

Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.

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Why Reach Is The Best Facebook Metric To Focus On

Guest Writer — Tue, 04 Jun 2013 19:16:20 +0000

Emeric Ernoult, co-founder of AgoraPulse, will speak Wednesday at the AllFacebook Marketing Conference in San Francisco. He will lead the discussion, “Facebook Statistics 101: How to Uncover the Hidden Gems within Facebook Insight.”

Do you run a Facebook page? Are you constantly looking at your page metrics trying to figure out which ones really mean success or failure? The problem is that Facebook insights are made of a bazillion different metrics, and very few of them ring the bell to the savvy Web marketers we are. Stop looking for the ultimate, easy-to-understand, and meaningful Facebook metric: You already have it right here. It is reach.

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INFOGRAPHIC: Facebook, Other Social Networks Boost Mobile Rich-Media Ads

David Cohen — Tue, 04 Jun 2013 09:27:47 +0000

Mobile rich-media ads fare far better on social networks than via mobile publishers, according to the results of a study by rich-media mobile-ad-serving and analytics firm Celtra, released Tuesday.

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AllFacebook Marketing Conference: Facebook’s Revamped News Feed, Three Months Later

David Cohen — Fri, 31 May 2013 07:19:37 +0000

When Facebook introduced its revamped News Feed in March, one of the most immediate reactions was concerns by brands that users’ ability to customize their feeds would impact them and potentially slash into their engagement, despite the social network’s efforts to reassure them. Nearly three months to the day after the debut of the new News Feed, the morning keynote at the AllFacebook Marketing Conference in San Francisco will weigh the impact.

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How Are App Developers Using Real-World Incentives To Boost Their Facebook Apps?

David Cohen — Wed, 29 May 2013 10:38:36 +0000

Many application developers on Facebook turn to incentives such as discounts, offers, promotions, coupons, contests, sweepstakes, and even product giveways with the aim of increasing their like and install totals. But is it worth it? That question will hopefully be answered during a panel at Inside Social Apps 2013 June 6 in San Francisco, “Maximizing Audience Engagement with Real-World Incentives.”

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5 Habits Of Successful Social Media Managers

Guest Writer — Wed, 29 May 2013 07:36:11 +0000

Social media managers live minute-by-minute in a world that often seems like a circus juggling act. Not only must they maintain engagement, they’re required to stay up on trends, manage multiple networks, connect business goals, and, by the way, have bubbly online personalities to boot. Something’s got to give, right? Wrong.

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Post-Level Insights Return To Facebook’s Pages Manager App For IOS

David Cohen — Fri, 24 May 2013 11:57:01 +0000

When Facebook released version 2.0 of its Pages Manager for iOS application earlier this month, it temporarily removed access to post insights such as clicks and people talking about this. Those features have been brought back in an update for the app released by the social network this week, sister blog Inside Facebook reported.

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Is There Room For More Ads On Facebook?

David Cohen — Thu, 23 May 2013 16:47:55 +0000

This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads.

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Why Life Without Facebook’s News Feed Algorithm Would Suck

Justin Lafferty — Wed, 22 May 2013 07:18:25 +0000

Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.

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