Engagement - AllFacebook

Engagement - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Fri, 17 May 2013 23:00:31 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 5 Facebook Consumer Interaction Drivers From Sigmund Freud

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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]]> Guest Writer http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792#disqus_thread http://allfacebook.com/stuzo-mark-spangler-sigmund-freud_b117792 http://allfacebook.com/?p=117792 Fri, 17 May 2013 13:47:04 +0000 Watchtower: Pandemic Labs’ Homegrown Take On Facebook Analytics

Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.

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]]> David Cohen http://allfacebook.com/watchtower-pandemic-labs_b117689#disqus_thread http://allfacebook.com/watchtower-pandemic-labs_b117689 http://allfacebook.com/?p=117689 Fri, 17 May 2013 10:20:13 +0000 INFOGRAPHIC: Average Facebook Page Performance For April 2013 Wondering if your Facebook page is doing OK? Quintly recently released its report on average Facebook page performance in April. The infographic breaks page performance down in terms of size, so page administrators are not comparing pages for mom-and-pop stores with those with 3 million fans.

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]]> Justin Lafferty http://allfacebook.com/infographic-the-average-facebook-page-performance-for-april-2013_b117568#disqus_thread http://allfacebook.com/infographic-the-average-facebook-page-performance-for-april-2013_b117568 http://allfacebook.com/?p=117568 Wed, 15 May 2013 17:59:10 +0000 SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories

Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.

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]]> David Cohen http://allfacebook.com/socialcode-partner-categories_b117311#disqus_thread http://allfacebook.com/socialcode-partner-categories_b117311 http://allfacebook.com/?p=117311 Mon, 13 May 2013 18:13:42 +0000 STUDY: More Top Brands Flock To Instagram

Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.

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]]> Justin Lafferty http://allfacebook.com/study-brands-flocking-instagram-simply-measured_b117230#disqus_thread http://allfacebook.com/study-brands-flocking-instagram-simply-measured_b117230 http://allfacebook.com/?p=117230 Mon, 13 May 2013 12:24:57 +0000 A Guide To Marketing On Facebook Home

Facebook has recently shared that on Facebook Home, engagement with the social network has increased 25 percent compared to the standard Facebook mobile application. In this case, engagement refers to the expected: commenting, liking and sharing, but also refers to additional time spent in the app such as messaging.

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]]> Guest Writer http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219#disqus_thread http://allfacebook.com/jonathan-espinosa-facebook-home-marketing_b117219 http://allfacebook.com/?p=117219 Sat, 11 May 2013 14:05:58 +0000 STUDY: Moms On Facebook Respond To Rewards

One-half of mothers on Facebook said they would share brands’ content on the social network in exchange for rewards, while 57 percent said they would like brands’ pages, according to the results of a survey of 647 moms across the U.S. by brand loyalty and engagement platform PunchTab.

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]]> David Cohen http://allfacebook.com/punchtab-study-moms_b117125#disqus_thread http://allfacebook.com/punchtab-study-moms_b117125 http://allfacebook.com/?p=117125 Fri, 10 May 2013 11:02:13 +0000 Facebook Updates Pages Manager For IOS

Facebook released version 2.0 of its Pages Manager for iOS application, adding features such as photo filters and stickers, but removing insights such as clicks and people talking about this, as well as other features, albeit temporarily.

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]]> David Cohen http://allfacebook.com/pages-manager-ios-2_b117106#disqus_thread http://allfacebook.com/pages-manager-ios-2_b117106 http://allfacebook.com/?p=117106 Thu, 09 May 2013 16:57:56 +0000 MOTHER’S DAY: 1-800-Flowers Outgrows Facebook Competition In Likes, Engagement

With Mother’s Day on the calendar this coming Sunday, flower companies are in the midst of one of their busiest periods of the year, but that doesn’t mean their Facebook pages are going unwatered.

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]]> David Cohen http://allfacebook.com/mothers-day-1-800-flowers-socialbakers_b117020#disqus_thread http://allfacebook.com/mothers-day-1-800-flowers-socialbakers_b117020 http://allfacebook.com/?p=117020 Wed, 08 May 2013 18:04:09 +0000 INFOGRAPHIC: Optimizing Images To Get Through Facebook’s News Feed Algorithm Many Facebook marketers agree that images are the most powerful type of posts for pages seeking engagement. But with Facebook’s page post sorting algorithm (externally known as EdgeRank), only a fraction of a page’s fans will see posts. How can pages optimize their images to get more fans (and friends of fans) to see their messages? PostRocket compiled the answer in an infographic.

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]]> Justin Lafferty http://allfacebook.com/infographic-optimizing-images-to-get-through-facebooks-news-feed-algorithm_b116950#disqus_thread http://allfacebook.com/infographic-optimizing-images-to-get-through-facebooks-news-feed-algorithm_b116950 http://allfacebook.com/?p=116950 Wed, 08 May 2013 13:00:50 +0000 Facebook Live To Host ‘Star Trek’ Chat

Attention, Trekkies: “Star Trek” will beam onto Facebook Friday, May 10, at 5:30 p.m. PT/8:30 p.m. ET for a live chat hosted by Andy Samberg and featuring Director J.J. Abrams and “Star Trek” legend George Takei.

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]]> David Cohen http://allfacebook.com/facebook-live-star-trek-chat_b116620#disqus_thread http://allfacebook.com/facebook-live-star-trek-chat_b116620 http://allfacebook.com/?p=116620 Fri, 03 May 2013 17:56:21 +0000 INFOGRAPHIC: 18 Sweet Tips For Facebook Page Posts Taking some inspiration from Candy Crush Saga, PostRocket came up with 18 tasty tips for better Facebook page management. If you’re looking for a boost when you post to your Facebook page, indulge your sweet tooth with this infographic.

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]]> Justin Lafferty http://allfacebook.com/postrocket-18-sweet-tips_b116567#disqus_thread http://allfacebook.com/postrocket-18-sweet-tips_b116567 http://allfacebook.com/?p=116567 Fri, 03 May 2013 12:50:05 +0000 The Mobile Evolution Of The Branded Facebook Experience

It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.

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]]> Guest Writer http://allfacebook.com/stuzo-jed-singer-mobile-evolution_b116544#disqus_thread http://allfacebook.com/stuzo-jed-singer-mobile-evolution_b116544 http://allfacebook.com/?p=116544 Fri, 03 May 2013 11:03:20 +0000 12 Best Practices For Media Companies’ Facebook Pages

Facebook Journalism Program Manager Vadim Lavrusik and Scott Hershkowitz, who handles strategic partner development in sports and media for the social network, offered 12 best practices for media companies’ Facebook pages in a note on the Facebook + Media page.

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]]> David Cohen http://allfacebook.com/12-best-practices-media-companies_b116510#disqus_thread http://allfacebook.com/12-best-practices-media-companies_b116510 http://allfacebook.com/?p=116510 Thu, 02 May 2013 15:59:54 +0000 Facebook Outlines Best Practices For Journalists As the recent tragedy in Boston showed, Facebook can be a valuable resource for journalists looking to spread the news, as well as to connect with readers and sources. Facebook recently published a thorough guide outlining the best practices for reporters on the social network.

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]]> Justin Lafferty http://allfacebook.com/facebook-outlines-best-practices-for-journalists_b116504#disqus_thread http://allfacebook.com/facebook-outlines-best-practices-for-journalists_b116504 http://allfacebook.com/?p=116504 Thu, 02 May 2013 15:52:04 +0000