While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Mark Hamilton, who had been a client managing director, Middle East and north Africa, for Starcom Mediavest Group, joined Facebook as head of marketing communications for the central and Eastern Europe, Middle East, and Africa (CEEMEA) regions, The Drum reported.
Facebook announced at the Game Developers Conference in San Francisco that an average of 375 million people play Facebook-connected games each month, and that the social network’s Web and mobile applications send a daily average of 735 million referrals to games.
STUDY: Users Who Arrive At News Sites Via Facebook Spend Less Time, View Fewer Pages, Return Less Often
Facebook’s efforts to cozy up to media organizations appear to be timely, as Internet users who arrive at the 26 news websites analyzed in a new study from Pew Research Center via directly typing in those sites’ URLs or via bookmarks spend far more time on those sites, view more pages, and return more times per month.
The top 20 brands on Facebook boasted an average of 14,481,490 likes at the end of February and averaged 44 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
“We’re trying to instill in kids a lifelong love of travel. We want to help them become global citizens.” This was how Co-Founder and Co-CEO Amy Norman described the thinking behind startup media company Little Passports, which has tripled its customer base over the past six months with the help of advertising on Facebook.
An upcoming study from Web-content and customer-experience-management provider Kentico Software highlighted some of the challenges faced by brands on Facebook and other social networks, as its survey of more than 300 adults aged 18 and up found that the majority of them usually ignore posts by brands.
Facebook’s latest attempt at serving its users with relevant content in their News Feeds involves posts where pages have tagged other pages.
Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.