If you think the only way to win on Facebook is by mastering cat memes, you’re wrong. Although many believe writing is a dead art online (thanks to content mills), at least one company is proving that misguided mentality wrong with an advertising campaign that hinges on clever, creative copy: A.1. Original Sauce.
The Israeli Building Center was created to serve as a source of information on Israel’s construction industry, and when it decided it wanted to do some building of its own — of awareness of a major housing fair taking place in Tel Aviv – it turned to Facebook’s advertising products, with the help of agency Fialkov Digital.
Facebook introduced embedded posts last July to allow its users to add public posts from media outlets to other Web destinations, such as blogs and websites. The social network announced improvements to the feature Wednesday: a new design, faster load times, and the ability for publishers to save their default widths.
Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels — fifth grade or below — according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven.
The social marketing opportunities presented by 2014 FIFA World Cup Brazil – which kicks off Thursday and runs through the championship game July 13 — are unparalleled, and social marketing solutions provider SocialCode will manage campaigns during the tournament for some of the world’s largest brands.
The video-sharing application and Snapchat competitor that was first reported by Financial Times last month appears to be ready to “Slingshot” itself onto the iTunes App Store, as TechCrunch, The Verge, and sister blog Inside Facebook all caught glimpses of a listing for the new Slingshot app before Facebook began to remove it from the App Store, and AllFacebook spotted it on the App Store page for Malaysia (still live at the time of this post, with a release date of June 10).
As soon as the ink dried on Facebook’s acquisition of messaging application WhatsApp, industry leaders questioned whether the social network overpaid with its $19 billion buy. So why did Facebook do it? WhatsApp Co-Founder Brian Acton discussed how the company can help Facebook in the future at an event in Palo Alto, Calif., Wednesday night, hosted by Stanford University-spawned startup incubator StartX.