The big winner in the 2014 editions of Black Friday and Cyber Monday was Amazon, as the online retail giant was tops in mentions on Facebook and Twitter on both major shopping days, as well as posting the quickest average response time on those days, according to social marketing and analytics platform Engagor.
The San Francisco Giants won a thrilling seven-game 2014 World Series over the Kansas City Royals, but the club’s margin of victory wasn’t that narrow when it came to social media buzz during Major League Baseball’s postseason, according to social marketing and analytics platform Engagor.
If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor.
Germany edged Argentina to win the soccer portion of 2014 FIFA World Cup Brazil, and according to social marketing and analytics platform Engagor, Kia Motors came from behind to edge Nike in the battle for brand mentions among World Cup sponsors.
Just do it? Nike has when it comes to mentions of 2014 FIFA World Cup Brazil sponsors on Facebook and Twitter since the start of the tournament June 12, according to data from social marketing and analytics platform Engagor.
Social marketing and analytics platform Engagor unveiled a redesign last week, offering its clients deeper insights and a streamlined user interface.
Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.
There were 650,757 posts on Facebook Sunday related to Super Bowl ads, compared with 583,152 tweets, and Budweiser was the most discussed advertiser, while the most engaging advertiser was GoDaddy, according to statistics from social marketing platform Engagor.