Social media sites including Facebook were considered entertainment by 88 percent of people polled for a recent study led by Penn Schoen Berland for The Hollywood Reporter, and 98 percent of social networkers are Facebook hounds.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
PromoJam’s Chief Executive Officer Matt Matt MacNaughton, told us about how his company stacks up against the other 231 outfits in Facebook’s preferred marketing developer program.
The Hunger Games premieres in movie theaters this Friday, and that day will also see a version of the game debut on Facebook.
Social media has a role in nearly all the 5,000-plus events happening at South by Southwest, including the music and film sessions. Here are some highlights.
New York City just launched official government pages on Facebook.
Money’s tight so why not leverage marketing efforts to add to the perception that your brand is a powerhouse, while not taking away from the cash coffers.
Clicking like doesn’t cost anything, but money talks, which ought to make a ranking of the preferences of people using Facebook Credits more valuable than tallies of fans.
Some Facebook users have gone from simply ranting about Kim Kardashian in status updates to calling for the E! channel to take her entire clan off the air.
When “Saturday Night Live” star Andy Samberg spoofed Mark Zuckerberg prior to the Facebook co-founder and chief executive officer’s keynote speech at the f8 developers conference last month, he introduced several new fake features, including the “Slow Poke.” That one isn’t fake anymore.
Facebook wants to continue to increase the amount of attention earned from its 800 million-strong user base. The only way to do that is to become more like a technology that’s increasingly feeling like a relic of the past: Television.
