Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.
Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
Social media sites including Facebook were considered entertainment by 88 percent of people polled for a recent study led by Penn Schoen Berland for The Hollywood Reporter, and 98 percent of social networkers are Facebook hounds.
PromoJam’s Chief Executive Officer Matt Matt MacNaughton, told us about how his company stacks up against the other 231 outfits in Facebook’s preferred marketing developer program.
The Hunger Games premieres in movie theaters this Friday, and that day will also see a version of the game debut on Facebook.
Social media has a role in nearly all the 5,000-plus events happening at South by Southwest, including the music and film sessions. Here are some highlights.
New York City just launched official government pages on Facebook.