The top Facebook page in Australia in terms of engagement in 2014 was Hit107, while Tourism Australia topped the land Down Under in terms of likes, according to the latest Australian Facebook Performance Report by Online Circle Digital for Social Pulse.
Social media users love Dove, as Unilever’s personal-care-product line finished atop the debut edition of The Love List, a new monthly report from social relationship platform Hootsuite that uses data from its uberVU unit to rank more than 450 of the top brands globally.
Application developers that serve the same industries likely have similar needs, so Facebook announced Friday that it created industry pages on its developers site for the following industries: e-commerce, entertainment, games, photos and travel.
Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
Social media sites including Facebook were considered entertainment by 88 percent of people polled for a recent study led by Penn Schoen Berland for The Hollywood Reporter, and 98 percent of social networkers are Facebook hounds.
PromoJam’s Chief Executive Officer Matt Matt MacNaughton, told us about how his company stacks up against the other 231 outfits in Facebook’s preferred marketing developer program.