Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

The Facebook Nestle Mess: When Social Media Goes Anti-Social

Nestle Logo

Nestle LogoThanks to Facebook and other social media channels, the Nestle Company has an enormous public relations mess on their hands. The question is, can they further use social media to fix the problem? Other downtrodden companies such as Toyota and various airlines are embracing social media channels in hopes of repairing their current poor image. Unfortunately, Nestle’s social media embrace is being more than spurned by consumers; it’s also drawing large quantities of vitriolic comments, viral video parodies, animated parodies of the company’s reaction to the reaction, and so on.
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Environmental Documentary Film Debuting on Facebook

earth day 2010 logo

earth days movie posterEarth Days, a documentary film that showed at Sundance Festival 2009, will be getting its major public debut on Facebook, on April 11, 2010. Using a “social screening” application from Brand Networks, the Facebook airing will allow interaction with the film’s executive producer and director.
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Carbon Neutralizing Your Faceboook Use

Facebook app: carbon neutral profile

Those of you who are Facebook users and also concerned about the environment should take note of a new application, CO2 Neutral Profile, that helps carbon-neutralize your Facebook use. It’s estimated that the average Facebook user generates over 131 grams of CO2 per day from using the site. Now, this application makess it easier to neutralize this CO2 emission and reduce your impact on the enivronment.
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