Facebook took the first steps toward expanding its Menlo Park, Calif., headquarters to the former Tyco Electronics site across the Bayfront Expressway from its main campus, submitting a plan to the state for cleaning up soil that is contaminated with polychlorinated biphenyls (PCBs) and other toxic chemicals.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook and Greenpeace have made their peace, with the social network and the environmental organization releasing a joint statement Thursday and vowing to work together.
Greenpeace is about to break the world record for the most comments on a single Facebook post.
Facebook joins Digital Energy Solutions campaign and launches green page for consumers, while NBC Universal prepares to launch a green pledge app.
Thanks to Facebook and other social media channels, the Nestle Company has an enormous public relations mess on their hands. The question is, can they further use social media to fix the problem? Other downtrodden companies such as Toyota and various airlines are embracing social media channels in hopes of repairing their current poor image. Unfortunately, Nestle’s social media embrace is being more than spurned by consumers; it’s also drawing large quantities of vitriolic comments, viral video parodies, animated parodies of the company’s reaction to the reaction, and so on.
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Earth Days, a documentary film that showed at Sundance Festival 2009, will be getting its major public debut on Facebook, on April 11, 2010. Using a “social screening” application from Brand Networks, the Facebook airing will allow interaction with the film’s executive producer and director.
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Those of you who are Facebook users and also concerned about the environment should take note of a new application, CO2 Neutral Profile, that helps carbon-neutralize your Facebook use. It’s estimated that the average Facebook user generates over 131 grams of CO2 per day from using the site. Now, this application makess it easier to neutralize this CO2 emission and reduce your impact on the enivronment.
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