Epsilon - AllFacebook

Facebook Highlights 1Q 2013 Advertising Achievements

David Cohen — Wed, 01 May 2013 19:11:47 +0000

Facebook’s transition to a mobile-first company continued with great speed during the first quarter of 2013, as the social network reported that 30 percent of its total advertising revenue during the period came from mobile, up from 23 percent in the fourth quarter of 2012.

continued…

New Career Opportunities Daily: The best jobs in media.

Datalogix, Which Presents Offline Purchasing Data To Facebook, Raises $25M In Series B Funding

Justin Lafferty — Thu, 25 Apr 2013 16:58:54 +0000

In an effort to attract advertisers, Facebook has partnered with firms such as Datalogix to find out how the social network influences online purchasing behavior. These efforts will likely be ramped up, as TechCrunch reported Thursday that Datalogix has raised $25 million in Series B funding, led by Institutional Venture Partners.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook’s Partner Categories Enable Brands To Target Ads To Users Based On Activity Across Web

David Cohen — Wed, 10 Apr 2013 11:00:22 +0000

Facebook’s ad-targeting capabilities took a giant step forward with Wednesday’s launch of partner categories, which allow brands on the social network to show ads to users based not only on their Facebook activity, but their activity across the Web, via both desktop and mobile, and even their offline purchases and tendencies.

continued…

New Career Opportunities Daily: The best jobs in media.

For Facebook Ads, How Targeted Is Too Targeted?

Justin Lafferty — Wed, 03 Apr 2013 17:07:45 +0000

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

continued…

New Career Opportunities Daily: The best jobs in media.

Facebook Expands Custom Audiences With Datalogix, Epsilon, Acxiom, BlueKai

David Cohen — Wed, 27 Feb 2013 14:59:36 +0000

A report last week that Facebook was testing a new type of targeted advertising, along with several third-party partners, which would allow brands to market to users based on items they have previously expressed interest in while surfing the Web was confirmed Wednesday with the social network’s announcement on its Facebook Studio blog of the expansion of its custom audiences offering with data-centric partners Datalogix, Epsilon, Acxiom, and BlueKai.

continued…

New Career Opportunities Daily: The best jobs in media.

Report: Facebook Testing Targeted Ads Based On Users’ In-Store Purchases

David Cohen — Fri, 22 Feb 2013 12:55:25 +0000

Facebook is testing a new type of targeted advertising that will allow brands to market to users based on items they have purchased in stores, and it teamed up with data providers Epsilon, Acxiom, and Datalogix on the trial, according to a report in Ad Age.

continued…

New Career Opportunities Daily: The best jobs in media.