Facebook announced two tweaks to its News Feed algorithm aimed at ensuring that the content users see is timely: Posts related to trending topics will be ranked higher, and the rate at which users like or comment on posts shortly after they go live will be factored in.
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The next posts from pages to be targeted in Facebook’s ongoing efforts to maintain the quality of its News Feed will be: posts actively seeking likes, comments, or shares; photos and videos that are repeatedly shared; and deceptive, spammy links.