As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.
With Disney CEO Bob Iger set to leave the iconic media company in 2016, and one of the most prominent candidates to succeed him, Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC TV Group, announcing Tuesday that she was leaving the company, rumors began to swirl about another potential replacement for Iger: Facebook Chief Operating Officer Sheryl Sandberg.
Snacks, beverages, remote control, and Facebook? With week one of the National Football League’s 2013 season in the books, the social network announced that starting with the opening game last Thursday night, some 30 million users created more than 60 million interactions related to the league’s opening week.
Facebook pages are a useful tool for brands to share information, but they may want to ensure that the information being shared is correct, which was not the case for NASCAR this past weekend, as the auto-racing organization posted that Sunday’s Pure Michigan 400 was airing on new cable network Fox Sports 1, when the race actually aired on ESPN.
U.S. Men’s National Soccer Team and Sunderland Forward Jozy Altidore, Denver Nuggets Power Forward Kenneth Faried, and San Francisco 49ers Running Back Marcus Lattimore may play different sports, but they all suit up with startup FanTree when it comes to selling unique gear that they help design through flash sales.
It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.
On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?
What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.