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Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!

STUDY: PMD 4C On How Marketers Can Tap Into The Relationship Between Facebook, TV

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As the relationship between Facebook and television becomes more intertwined for viewers and users, how can marketers take advantage? 4C, a Facebook Preferred Marketing Developer for ads and insights, released the results of a study of more than 150 brands in five major verticals and more than 800 TV programs on 14 broadcast and cable networks in the U.S., using public anonymized aggregate data from Facebook.

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Will Sheryl Sandberg Lean In To Disney?

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With Disney CEO Bob Iger set to leave the iconic media company in 2016, and one of the most prominent candidates to succeed him, Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC TV Group, announcing Tuesday that she was leaving the company, rumors began to swirl about another potential replacement for Iger: Facebook Chief Operating Officer Sheryl Sandberg.

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Should Facebook Move Forward With Autoplay Video Ads?

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On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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