ESPN - AllFacebook

The Mobile Evolution Of The Branded Facebook Experience

Guest Writer — Fri, 03 May 2013 11:03:20 +0000

It was a sunny morning back in August 2008 when Stuzo launched its first-ever experience on a Facebook page for “Gossip Girl.” Back then, our engineers were still coding in Facebook Markup Language, and the creative was constrained to 520 pixels.

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Should Facebook Move Forward With Autoplay Video Ads?

Justin Lafferty — Wed, 19 Dec 2012 15:57:51 +0000

On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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Unlocking The Mysteries Of The Facebook News Feed

David Cohen — Tue, 04 Dec 2012 13:28:00 +0000

What are the keys to success when it comes to the Facebook news feed? “Understanding the Most Valuable Digital Real Estate: The Facebook News Feed,” a panel at the AllFacebook Marketing Conferencein New York Tuesday, presented a forum for six industry experts to ponder that question.

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Learn From Top TV Experts At AllFacebook Marketing Conference

David Cohen — Wed, 14 Nov 2012 10:24:15 +0000

Learn from the marketing and branding strategies of executives at ESPN, HBO, and TV Guide magazine at our event, AllFacebook Marketing Conference, Dec. 4 to 5 in New York. You’ll gain important insight on the big opportunities and fast-changing risks that are quickly emerging across the Facebook and mobile social landscape. Register before midnight tonight and save.

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AllFacebook Marketing Conference Attracts Notable TV Experts

David Cohen — Wed, 26 Sep 2012 11:10:41 +0000

Learn from the marketing strategies of executives at HBO and TV Guide magazine at our event, AllFacebook Marketing Conference, Dec. 4 to 5 in New York. The two-day conference will show you how to cultivate better relationships with your audience and create valuable content to effectively drive sales. Register before Friday and save $350.

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Unsportsmanlike Conduct Called On Replacement NFL Ref Due To Facebook Posts

David Cohen — Mon, 17 Sep 2012 10:19:42 +0000

One of the National Football League’s replacement officials was removed from his assignment to work the New Orleans Saints’ visit to the Carolina Panthers Sunday after ESPN informed the league that posts on his Facebook page indicated that he was a Saints fan.

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Report: Coca-Cola Added Most Facebook Likes In August

David Cohen — Mon, 10 Sep 2012 17:05:29 +0000

Users of Facebook and other social networks were thirsty for Coca-Cola in August, as the beverage giant sat atop the growth list for the Optim.al Index for the month, along with pulling in the most likes for the month.

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Interact With Tonight’s MLB Home Run Derby On Facebook

Justin Lafferty — Mon, 09 Jul 2012 17:42:58 +0000

You don’t have to be in Kansas City to have some fun with tonight’s Major League Baseball Home Run Derby. Several Facebook pages have planned games and contests for the exhibition, where top baseball players try to hit as many home runs as possible. You could even win a giant “like” foam finger.

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ESPN Debuts Its First Action-Based Facebook Game

David Cohen — Mon, 30 Jan 2012 16:52:29 +0000

ESPN Arcade game ESPN Return Man has dodged, cut, and feinted its way onto Facebook, marking the sports cable network’s first action-based game on the social network.

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ESPN Facebook Game Gets 350,000 Players In 2 Weeks

Matt McKinley — Thu, 04 Aug 2011 19:08:55 +0000

Finally, sports fans have a social game worth playing on Facebook: ESPN has teamed up with Samsung and Disney-owned Playdom Online Games to create the Sports Bar and Grill application.

The game was launched just over two weeks ago and already has more than 350,000 monthly active users.

It uses the FarmVille-style of casual gaming, letting fans run their own virtual sports bar and grill with all the day-to-day management duties expected from a real one.

Along the way, players must win over loyal customers, decorate the walls with sports paraphernalia and show simulated live and on-demand games on their flat-screen TVs.

ESPN also provides real-time scores and news, and ESPN Radio can be turned on in the game.

You can interact with friends and must complete challenges to move forward in the game. The more patrons you serve and keep happy, the bigger the buzz, popularity and success of the bar and grill.

As more money is brought in, the bar expands and gets flat-screen TVs, the Samsung Galaxy Tab, posters, signs, arcade games, sports memorabilia, tables, chairs, bar stools and more.

This is ESPN’s second social game. The so-called wideworld leader in sports launched ESPNU College Town last September, also in collaboration with Playdom.

In this game, fans build their own university and recruit the best athletes to challenge their rivals in the game, which has more than 560,000 monthly users.

Readers, have you tried either of ESPN’s games on Facebook?

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