Eti Suruzon

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Is Facebook Retesting Graph Search ‘Browse’ Feature?

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We reported in June that some Facebook users were seeing a “browse” option in their favorites menus, that brought them to this URL, https://www.facebook.com/discover-something-new, where they were served up random Graph Search queries, such as “favorite books of my friends,” “videos of favorite TV shows from my friends,” “cover photos by my friends,” and “movies liked by people who have interests similar to mine.” Now the browse test appears to have resurfaced in the sidebar on the left-hand side of the new News Feed design.

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How Will Facebook’s 2014 Overhaul Of Its Campaign Structure Affect Advertisers?

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Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.

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