Europe

Mediabistro Event

Discover Marketing Secrets Behind Katie's Twitter Success

  <em>Katie</em>'s Lisa RaphaelLisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

German Privacy Group Loses Appeal With Facebook Over Real Names

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Facebook has been battling users who either don’t exist in real life or are using a pseudonym, but the company has met resistance in Germany. However, a judge ruled Wednesday in an appeal case that German privacy laws (which would allow users to have whatever name they want on the social network) do not apply to Facebook, as the company’s European base is in Ireland, where regulations are more lax.

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Facebook COO Sheryl Sandberg Admits That Privacy Changes Have Been Confusing

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One of the chief complaints among Facebook users is that the changes to privacy controls have been far too confusing, with little effort in educating the users. Facebook’s No. 2 official — Chief Operating Officer Sheryl Sandberg — agrees. She admitted during a launch party in London for her book, Lean In, that one of the key mistakes the company has made was not explaining privacy controls better.

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Will Facebook Be Forced To Charge European Users?

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Yes, we know: Facebook is free and always will be. But Eduardo Ustaran, head of the privacy and information law group at European law firm Field Fisher Waterhouse, which specializes in technology and intellectual property, warns that proposed changes in European Union data-protection laws may force the hand of the social network, as well as other free, ad-supported online services, such as Gmail.

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