Facebook began testing the ability for Power Editor users to preview News Feed ads as early as last September, and the social network confirmed to sister blog Inside Facebook that it began rolling out the feature and other changes to Power Editor last week, with all Power Editor users receiving the updates “over the next few weeks.”
Facebook announced some eventful news for page administrators, as the social network introduced desktop and mobile News Feed ads and insights for events, as well as a new look for users’ events pages.
Facebook is testing another redesign of its events page, and the most prominent new feature is an “Events for You” section, which includes public events on Facebook that users or their friends were not invited to, in places users have not checked into.
Music fans have embraced concert-discovery application Bandsintown, and now the company is targeting artists and managers with its new app, Bandsintown Manager, aimed at allowing them to manage their social presences via their devices.
A test of Facebook’s Graph Search for mobile was discovered in February by Seth Fiegerman of Mashable, who encountered the functionality within the social network’s mobile application. Monday, Justin Lafferty of sister blog Inside Facebook found evidence of a test of Graph Search on the mobile Web.
Facebook announced an update for its iPad application, in which a new column was added on the right-hand side of News Feed, which includes birthdays, events, and four new sections aimed at promoting engagement with trending topics, videos, and games.
Looking for an event to attend? Boulder, Colo.-based startup Eventblimp has more than 20 million of them aggregated in its hangar, from Facebook, Meetup, Eventbrite, Bandsintown, SeatGeek, and Eventful, accessible via the Web or its new iOS application.