Facebook announced its Audience Insights tool earlier this month, aimed at giving brands ways to learn more about the audiences they are targeting with their ads on the social network, and some page administrators now have access to the new feature.
Performances of live music are social events, so why shouldn’t the process of booking and scheduling them be social, as well? That’s the premise behind Rabbl, which describes itself as a “social booking platform for crowdsourcing concerts.” And Rabbl recently introduced a way for Facebook users to entice artists to perform in their cities or towns.
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Facebook announced version 1.1 of its Paper iPhone application, with new features including notifications for birthdays and events; photo comments; group updates; and new article covers for select publishers.
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages.
Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.
Why did Facebook never fully roll out the original redesign of News Feed it introduced last March, opting instead for the simpler version it began rolling out earlier this month? According to Director of Product Design Julie Zhuo, the quality of users’ screens had much to do with the design shift.
In addition to Facebook’s redesigned events page, the social network also created an easier way for users to create duplicate events.