Facebook announced an update to its Ads Manager that will allow advertisers to better analyze their campaigns by drilling down into specific metrics, rather than just seeing an overview of all actions for those campaigns.
Facebook has been testing multiple ways to get users to interact with events lately, but a recent addition may be a bit redundant. When users RSVP to Facebook events, there will be a link under the attendees’ names — “See Stories.” This will prompt users to welcome other people who are going to the events with posts.
While the Facebook applications for iOS and Android are updated with regularity, BlackBerry doesn’t get the same love. The company announced Thursday that the Facebook and Twitter apps for the BlackBerry 10 phone were updated. Now the Facebook app has the technology to let you know if friends are nearby, as well as better photo and event features.
Invited to a friend’s picnic or barbeque on Facebook, but unsure if you should bring a coat or just arrive in a T-shirt? Facebook wants to help. The company announced that it will start adding weather information to event pages and locations, showing a general forecast and an estimate of high and low temperatures.
As more users check their Facebook activity on their phones or tablets, the company’s design team has had to follow suit. When Facebook announced the redesigned News Feed, Co-Founder and CEO Mark Zuckerberg said the design was largely motivated by mobile. The Facebook Design team took users behind the curtain to share exactly what that means, and how the company is becoming more mobile-minded.
Events have been getting plenty of attention from Facebook of late, and now Eventseeker, a new iPhone application from city and event guide provider Wcities, can tap into users’ Facebook profiles and mine information that enables it to suggest events they might be interested in.
When Facebook introduced its revamped News Feed last week, opinions began to form almost immediately on how it would affect both brands and users on the social network. Jordan Enright-Schulz, a product marketing manager for Adobe Social, offered her take on the new News Feed’s implications for social marketers in a post on the Adobe Digital Marketing Blog.
Facebook’s experimentation with its events feature is continuing full-speed ahead, as sister blog Inside Facebook reported that the social network is testing a change in wording for one of its RSVP options, from “maybe” to “interested.”
In recent months, Facebook has been playing with ways to get more people to engage with events. Now, some users are seeing a one-tap “invite friends” option on mobile timelines. An AllFacebook reader alerted us to this new option.
For some Facebook page administrators, the site recently added a new metric to insights — returned value. However, as social media experts Jon Loomer and Dennis Yu found out, the social network didn’t mean to roll out returned value at this time, and it has since pulled it back.