Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.”
Facebook announced version 1.1 of its Paper iPhone application, with new features including notifications for birthdays and events; photo comments; group updates; and new article covers for select publishers.
Facebook updated yet another mobile application, rolling out version 3.0 of its Pages Manager for iOS, with new features including the ability for page administrators to pin and unpin posts on their pages.
Facebook Preferred Marketing Developer and application developer im.mk bolstered its Embed Social platform with a subscribe button that brands can embed anywhere on their websites to encourage visitors to agree to receive Facebook notifications.
Why did Facebook never fully roll out the original redesign of News Feed it introduced last March, opting instead for the simpler version it began rolling out earlier this month? According to Director of Product Design Julie Zhuo, the quality of users’ screens had much to do with the design shift.
In addition to Facebook’s redesigned events page, the social network also created an easier way for users to create duplicate events.
Facebook continued its focus on groups with a revamp of its groups discovery page, including not only top suggestions, but also open and closed groups their friends are members of, as well as groups relevant to the locations listed on users’ profiles.
Facebook Co-Founder and CEO Mark Zuckerberg cited Graph Search and trending topics in response to a question during the company’s fourth-quarter earnings call about his thoughts on real-time information and news as it relates to public content.