Consumer-management-suite provider Gigya hopes to continue its global expansion with the addition of former ExactTarget Vice President of Global Channels Patrick McCue as VP of global channels and alliances.
The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.
Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.
Cloud-based social marketing platform Shoutlet added to its executive ranks and its board of directors, bringing aboard former Angie’s List Director of Product Management Brian Nelson as vice president of application development and announcing two additions to its board.
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
Social marketing and promotions platform Strutta Media announced an integration with interactive marketing provider ExactTarget that combines Strutta’s contest and sweepstakes tools with the SocialPages application from ExactTarget.
Just as Facebook has changed tremendously since 2010, so have users’ habits with regard to the like button. PostRocket, which helps brands manage their Facebook campaigns, analyzed how people liked pages two years ago in comparison with current nature. The company quoted statistics from Lab42, showing that 87 percent of people like brands now, compared with 38 percent in 2010.
ExactTarget joined the parade of Facebook page creation vendors with the release of SocialPages.
Facebook’s new messaging platform makes it harder for marketers to get noticed, says a new report.