Exercise

Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

‘What’s Your Excuse?’: When A Well-Intentioned Facebook Post Goes Bad

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One of the dangers of posting on Facebook and other social media sites is that posts can be taken the wrong way, which is exactly what seems to have happened to Maria Kang, a 32-year-old mother of three and fitness competitor. Kang posted a photo of herself in a workout bra and shorts, with her three kids, showing off her toned body, with the caption, “What’s your excuse?” However, rather than seeing it as motivational, many Facebook users lashed out at Kang.

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STUDY: Can Facebook Likes Show How Fit Or Obese You Are?

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If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.

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Facebook’s Fitness Apps Keep Users Moving With The Help Of Open Graph

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The joy of working out with Facebook-connected applications is that even if users are not jogging or cycling with someone in person, they can have the support of their friends list in their pockets. As Steve Kusmer, CEO of Abvio (developers of Runmeter, 5K Runmeter, Cyclemeter, and Walkmeter) points out, users are much more likely to not only keep using fitness apps, but also to stay on track with their exercise goals, if they connect with Facebook.

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