Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
Facebook users are more likely to attend events such as concerts, festivals, shows, and games if they have an easier way to arrange travel and lodging. This was the thinking behind the launch of Fantrotter for Performers, a Facebook application from Fantrotter that allows musical artists, comedians, festival promoters, theater groups, sports teams, and other event hosts to give potential attendees the option of planning their entire trips.
Former Facebook Director of Engineering Ari Steinberg, who headed the social network’s Seattle office, left the company last October, saying that he planned to launch a travel startup. That travel startup is Vamo, which raised $1.6 million in capital, according to TechCrunch.
Social media management system HootSuite did some hooting about its accomplishments in the first quarter of 2013, reporting a 272 percent increase in corporate sales (companies valued at less than $10 billion) compared with the year-earlier period, along with a 900 percent jump in international strategic sales (companies valued at more than $10 billion).
Online travel site Expedia saw its Facebook presence travel upward like a spacecraft as a result of its FriendTrips game on the social network.