Experian

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Should Facebook Move Forward With Autoplay Video Ads?

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On Tuesday, a report detailed that Facebook is planning to implement 15-second video advertisements that automatically play — an effort to grab television ad dollars. The reaction around the Internet was swift and negative, criticizing the social network for being too invasive by making the ads play instantly, forcing users to push pause or stop. But how effective are video ads in the first place?

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