Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Collaboration platform Shift, which is aimed at marketers and agencies, announced the launch Tuesday of the Shift Open Marketing Cloud, a suite of best-in-class marketing applications from companies including GraphEffect, Shift’s proprietary social advertising app, as well as Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, SocialFlow, and The Trade Desk.
Despite the fact that social media has been a major component of recent editions of the annual South By Southwest gathering in Austin, Texas, social software company Expion found that sponsors of SXSW 2013 did next to nothing to maximize their marketing opportunities on Facebook.
Twilight Saga: Breaking Dawn Part 2 blew away the competition for most popular movie in 2012 in terms of Facebook fan actions, while Conan O’Brien edged Chelsea Handler for the title of favorite late-night talk-show host on television, according to social software company Expion.
Social software company Expion examined posts related to Thanksgiving and fall in general by seven leading supermarket chains, finding that Publix gave the most thanks when it came to the social network.
As summer turns to fall, there’s one phrase that makes kids hide in fear: “Back to school.” Apparently, it has the same effect on Facebook. According to social software company Expion, back to school posts made by brands were liked 79 percent less than other posts.
Facebook knows how to Facebook. That was the shocking result of a study by Expion that examined how eight social networks — Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter — engaged with their Facebook fans from Jan. 1 through July 31.
Facebook tab developer SocialAppsHQ added scheduling to its arsenal with its launch of Social Planner, which enables page administrators to schedule updates on Facebook, as well as LinkedIn and Twitter.
As demand for customer support on Facebook and other social networks increases, it will be increasingly difficult for companies to keep up. But appeasing customers will garner the customer loyalty they depend on.