Despite Facebook’s efforts to promote its hashtags feature since its June launch, including prodding users to explore more hashtags and the launch of a trending topics module, a study by EdgeRank Checker mirrored the results of a similar effort by Simply Measured in July: Hashtags are not improving engagement for posts by pages.
Explore More Hashtags
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Facebook enhanced its hashtags feature with the addition of an “Explore More Hashtags” module that appears under the results when hashtags are searched for.