Brands put millions of dollars into spreading their messages over Facebook, but it turns out that it’s the users who are the most powerful marketing tools. Through Facebook’s open graph tools, brands are letting users share deals, post stories, and become beacons of information to build brand awareness and drive sales. Angela Bandlow, vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important part of the equation.
How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing
To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.
Consumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook’s open graph, as well as new social expressions and more advanced analytics.
Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note.
Are you adequately harnessing Facebook’s sharing potential to increase your corporate revenues?