Extole - AllFacebook

Extole Closes $7.6M Funding Round

David Cohen — Thu, 24 Jan 2013 12:20:06 +0000

Social advocacy platform Extole Thursday closed a $7.6 million funding round from previous investors including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital.

continued…

New Career Opportunities Daily: The best jobs in media.

Companies Turn Facebook Users Into Brand Advocates

Justin Lafferty — Fri, 21 Sep 2012 15:55:59 +0000

Brands put millions of dollars into spreading their messages over Facebook, but it turns out that it’s the users who are the most powerful marketing tools. Through Facebook’s open graph tools, brands are letting users share deals, post stories, and become beacons of information to build brand awareness and drive sales. Angela Bandlow, vice president of marketing for Extole, talked with AllFacebook about how users are becoming a more important part of the equation.

continued…

New Career Opportunities Daily: The best jobs in media.

How Facebook’s Open Graph And Consumer Behavior Are Shaping The Next Generation Of Social Media Marketing

Guest Writer — Thu, 12 Jul 2012 10:00:29 +0000

To say there’s been a shift in the way people engage with brands would be a gross understatement — it’s more like a huge leap. But all things considered, it’s not surprising. The rise in social media usage has lent the volume and visibility needed for widespread peer-to-peer recommendations, and consumers have always been better than marketers at influencing other consumers.

continued…

New Career Opportunities Daily: The best jobs in media.

Extole Consumer Marketing Platform Embraces Facebook Open Graph

David Cohen — Wed, 11 Jul 2012 13:04:17 +0000

Consumer-to-consumer social marketing platform Extole introduced the next generation of its platform, adding full support for Facebook’s open graph , as well as new social expressions and more advanced analytics.

continued…

New Career Opportunities Daily: The best jobs in media.

How To Tap Facebook Fans To Signal Search Engines

Guest Blogger — Thu, 22 Mar 2012 14:11:51 +0000

Consumers look for social signals created by their peers or opinions posted online for recommendations about brands, products and services, and the search engines are taking note. continued…

New Career Opportunities Daily: The best jobs in media.

How Word-Of-Mouth On Facebook Can Boost Sales 433%

Brian Carter — Thu, 08 Dec 2011 10:50:52 +0000

Almost everyone in marketing believes in the power of word-of-mouth marketing. But are you adequately harnessing Facebook’s sharing potential to increase your corporate revenues?

continued…

New Career Opportunities Daily: The best jobs in media.