Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
Simple Usability tapped into the insights of a very effective, discerning analytics and research tool to determine which elements of Facebook’s new timeline for pages are effective at drawing the attention of users and which aren’t: the human eye.
Facebook’s run of acquiring tech firms’ intellectual property and hiring their management teams in the run-up to going public continues with eye-tracking company GazeHawk.
Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.
The eyes have it: Eye-tracking startup EyeTrackShop used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at.