
A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.

A new study by eye-tracking outfit EyeTrackShop illustrated Facebook’s struggle to monetize its mobile ads without diminishing its users’ experience.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Eye-tracking outfit EyeTrackShop turned its eyes to timeline for pages and found that the cover image was king.

Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.

The eyes have it: Eye-tracking startup EyeTrackShop used its technology to record the eye movements of 30 users of Facebook and other social networks and analyze what they looked at.