The reach achieved by posts from Facebook pages has been the hot topic of late, with reporter Nick Bilton of The New York Times helping to bring the issue to the forefront. But how many of Facebook users’ friends actually see their posts, on average? About one-third, according to a study by the Facebook Data Science Team and the human-computer interaction group at Stanford University’s computer science department.
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Facebook’s Data Science team parsed the 9 million users they say clicked on the I’m Voting application, offering a glimpse into not just who was voting, but sharing, commenting, and liking across Facebook Nov. 6.