Facebook has been trying to give users options for social commerce, such as proposing a “want” feature. Chirpify took it one step further. The social commerce platform recently teamed up with country singer Tim McGraw for an interesting promotion. Facebook users who already have Chirpify accounts were able to purchase McGraw’s newest album simply by commenting, “buy.”
Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is. But why do people like Facebook brand pages? A new infographic from Ambassador shows what motivates people to engage with a company’s Facebook page.
As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.
While many companies may have felt that Facebook became a competitor with its launch of ecommerce ventures such as Collections and Gifts, others see this as a great start for a flourishing future for Facebook commerce. Rob Wight, CEO of myList, feels that Facebook developing this technology can help companies by providing an established platform.
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
People are doing just about everything nowadays through Facebook — except buying ketchup. Heinz has not been seeing the results it has hoped for through Facebook’s storefront, and a marketing director spoke recently at a conference in London about how it’s tough to sell through Facebook.
ShopIgniter says its newest Facebook commerce platform includes influence measurement.