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Facebook Pages Get A Global Passport

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Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.

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