Facebook initially began testing a mobile ad network in September 2012, and it began performing a second round of testing in September 2013. The tests will become reality in an announcement at its F8 global developer conference in San Francisco April 30, “multiple sources” told Re/code.
The last time Facebook held its F8 global developer conference, in September 2011, huge announcements were made, such as the introductions of Timeline, the ticker, and Open Graph applications. F8 will return April 30, in San Francisco, but don’t expect the fireworks of the previous event, as the one-day confab will be developer-focused, according to the social network.
Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.
Every now and then, Facebook holds an event called f8, where it presents developers and entrepreneurs with the social network’s latest and greatest. At last year’s f8 in San Francisco, Facebook announced timeline to the world. According to AllThingsD, there won’t be an event this year, although Facebook will neither confirm nor deny this.
Many Facebook users are still angry with the site for implementing timeline. They’re not alone. According to TechRadar, a Chinese Pinterest-like site — Cubic Network — has sued Facebook, claiming that the company stole the idea for timeline.
Media companies are continuing to embrace Facebook, but based on raw data released by celebrity news site Wetpaint Entertainment, they might want to step up their efforts even more.
Everyone with Facebook’s new timeline profile, take one step forward. Internet Explorer 7 users: Not so fast.
Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.