Facebook announced two changes to its platform policy for developers that will go into effect Nov. 5: Games that include mandatory or optional in-application charges must disclose those charges in their app descriptions, and users must not be offered incentives to use social plugins or like pages.
Facebook-owned cloud-application platform Parse announced the launch Tuesday of a software-development kit for programming language PHP, marking its first SDK for a server-side language and its first truly open-source SDK.
One topic that doesn’t come up too often during Facebook’s earnings calls is privacy, since it has little direct bearing on financial results, but Jefferies Analyst Brian Pitz brought up the topic during the company’s second-quarter earnings call Wednesday, and Co-Founder and CEO Mark Zuckerberg was only too happy to oblige.
Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included.
Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.
Two more television shows are now more tightly integrated with Facebook, as social relationship platform provider Spredfast used two of the media application-programming interfaces the social network introduced at its F8 global developer conference in April for NBC’s “Today” and Discovery Channel’s “’Street Outlaws.”
Prepare to see fewer stories from applications in News Feed, as Facebook announced a change to its News Feed algorithm that will emphasize what it calls explicitly shared stories from apps, or stories that users share by taking explicit actions, and cut back on implicitly shared stories, or stories automatically shared by apps without actions by the users.
Facebook has launched several initiatives aimed at boosting media companies’ presence on the social network thus far in 2014 — Public Content Solutions, aimed at providing its partners with dedicated technical and business resources to build out media solutions on Facebook and Instagram; FB Newswire, a project with social content discovery outfit Storyful to aggregate publicly shared content on Facebook, by media organizations and individual users, to aid journalists in their reporting; and the four new media-centric application-programming interfaces it announced at its F8 global developer conference in San Francisco last month — but the media industry took a shot across the bow in the form of a long rant posted on the social network by Director of Product Management for Ads and Pages Mike Hudack.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.