f8 - AllFacebook

Facebook Pages Get A Global Passport

Guest Writer — Fri, 02 Nov 2012 08:32:01 +0000

Just last year, Facebook launched the parent/child relationship manager, giving companies and brands the opportunity to manage all of their individual locations or franchises. The addition of the parent/child relationship manager had marketers, agencies, and brand managers the world over scratching their heads — if we could connect all of our pages so intricately within a franchise, why couldn’t we do the same internationally? As of Oct. 17, brands that have global presences can officially stop scratching their heads: Facebook announced the rollout of global pages, allowing brands to seamlessly establish one centralized, global identity.

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Facebook May Not Host An F8 Conference This Year

Justin Lafferty — Mon, 17 Sep 2012 17:47:21 +0000

Every now and then, Facebook holds an event called f8, where it presents developers and entrepreneurs with the social network’s latest and greatest. At last year’s f8 in San Francisco, Facebook announced timeline to the world. According to AllThingsD, there won’t be an event this year, although Facebook will neither confirm nor deny this.

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Chinese Company Sues Facebook, Claiming It Stole Timeline Idea

Justin Lafferty — Tue, 21 Aug 2012 15:10:13 +0000

Many Facebook users are still angry with the site for implementing timeline. They’re not alone. According to TechRadar, a Chinese Pinterest-like site — Cubic Network — has sued Facebook, claiming that the company stole the idea for timeline.

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Facebook's F8 Changes Boost Traffic To Media Sites

David Cohen — Tue, 31 Jan 2012 16:14:20 +0000

Media companies are seeing even more traffic coming to them from Facebook since the social network’s raft of changes began in September.

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Facebook Timeline Doesn’t Support Internet Explorer 7

David Cohen — Fri, 30 Dec 2011 15:17:43 +0000

Everyone with Facebook’s new timeline profile, take one step forward. Internet Explorer 7 users: Not so fast.

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What Is Eye-Catching On Facebook Timeline?

David Cohen — Fri, 30 Dec 2011 12:33:13 +0000

Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.

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Facebook’s Time Frame For IPad Timeline: January

David Cohen — Wed, 28 Dec 2011 11:55:25 +0000

Quit banging your iPad and hoping that Facebook’s new timeline profile will appear: You’ll have to wait until sometime in January.

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Does Timeline Work For Facebook Business Pages?

Brian Carter — Tue, 27 Dec 2011 13:15:24 +0000

Ever since Facebook announced the new timeline profile at f8, people have been asking when business pages will get the same treatment. Should they? What will it look like? And when is it coming?

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Public Status Updates Plunged 93% Since Facebook Moved Privacy Controls Inline

Guest Blogger — Thu, 22 Dec 2011 15:27:44 +0000

Facebook’s changes to privacy settings have resulted in a 93 percent drop in the number of status updates shared publicly — in the English language, that is.

The social network announced its move of the privacy settings to inline locations on August 23, but these changes took a while for people to get their heads around. Some of the controls didn’t show up for all users until the second week of September, which is represented in the chart by the green bar, the rate of status update sharing immediately declined as Facebook addicts opted-in to the update.

The major changes announced during the week of the F8 conference September 22 (represented the dashed red line) halted the slide, and sharing briefly increased. But changes gradually rolled out over the span of a month, and the continued slide in volume indicates that users confronted with the new options tended to adopt more stringent privacy settings.

It would seem that Facebook’s changes are curbing sharing. Our hypothesis is that it’s much more likely that this behavior is not going away so much as it is transforming, from status updates to “frictionless sharing.”

Applications and mobile access increasingly drive social sharing. As Facebook users read Washington Post news articles and listen to Spotify tracks on their iPhones, ticker entries broadcast their behavior to their friend networks.

This frees people up to share status updates only as they deem them fit for public consumption. Even as the new sharing methods enabled by open graph applications provide richer anthropological data, they are much more difficult, if not impossible, to collect for research.

Sharing services like bitly, Topsy, and ShareThis can facilitate understanding content consumption and distribution, but there’s no obvious substitute for harvesting unprompted consumer opinions

Readers, are you sharing more things privately than publicly on Facebook?

Guest writer Matt Pierson is the Senior Manager of Strategic Digital Analytics at Porter Novelli.

Editor’s note: The chart above includes a Hurricane Irene marker because the writer had thought that the privacy changes happened entirely in September, so the weather event was the originally proposed hypothesis for why public status updates dropped. I reconciled the facts in the story, but couldn’t remove Irene from the chart without spending more time in Illustrator than I have available for this.

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Schweppes Cover Quenches Facebook Timeline Thirst

David Cohen — Tue, 20 Dec 2011 20:41:25 +0000

The beverage industry is seizing the opportunities presented by Facebook’s new timeline profile, as Schweppes followed Mountain Dew‘s lead by launching an application to help users create their cover images.

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Facebook Timeline Cover Images From Mountain Dew

David Cohen — Thu, 15 Dec 2011 16:35:21 +0000

Mountain Dew bills itself as an extreme beverage, and it acted extremely quick Thursday, offering its Facebook fans free, customizable images to use for the cover images of their new timeline profiles.

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Facebook Countersuit: 'Timeline' Is A Generic Term

David Cohen — Thu, 08 Dec 2011 11:41:22 +0000

Facebook is looking to land a counterpunch against Timelines.com, responding to the digital scrapbooking company’s claim that it owns the trademark to the word “timeline” by filing a countersuit and seeking to strip the trademark on the grounds that the word is generic.

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Facebook To Roll Out Timeline In New Zealand

David Cohen — Tue, 06 Dec 2011 20:30:39 +0000

New Zealand is the site of the long-awaited debut of Facebook’s timeline profile.

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Facebook's Acquisition Of Gowalla Is Official

David Cohen — Mon, 05 Dec 2011 13:22:53 +0000

In the worst-kept-secret department, location-based mobile service Gowalla confirmed that it has been acquired by Facebook.

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Loytr Application Brings Facebook Timeline To IPad Users

David Cohen — Wed, 23 Nov 2011 09:45:46 +0000

Loytr, the maker of popular Facebook iPad application MyPad, turned its attention to the forthcoming profile upgrade with the release of its new app for the Apple tablet, Timelines for Facebook.

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