Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.
Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.
When Facebook announced last December that it would roll out new privacy options for users, the social network also said it would change the permissions process for applications, requiring them to break down information they were seeking access to in multiple screens, rather than bunching all of the information together in one permissions screen. Now different renditions of this are being tested.
Lookalike audiences, which Facebook began beta-testing last month, will launch this week as a targeting option on the social network’s power editor, allowing advertisers to reach out to potential customers with similar characteristics to their current customers.
The redesign for Timeline has been tested in New Zealand and other parts of the world, but Facebook announced Wednesday that it will start officially rolling out the new look to select users immediately. Much like Facebook’s updated News Feed, the goal for Timeline is to reduce clutter and place more options in the hands of users. The new design has about content and open graph actions on the left side of the page, with posts on the right side.
Facebook continues to pursue engagement with the mobile developer community, announcing the launch of its Facebook Mobile DevCon 2013 series of “highly technical” gatherings, initially taking place in three cities in the coming weeks.
Nanigans announced Thursday that it has the solution for brands seeking return on investment on their Facebook mobile ad campaigns. Its new platform allows mobile application developers to acquire profitable customers at scale in a fast and cost-efficient manner, while leveraging real-time analytics, predictive algorithms, automated bidding, and ad management.
Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors.