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Facebook Announces New Video Metrics

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As more advertisers and page managers use video to get their brand’s message out, Facebook is launching new ways for admins to measure the effectiveness of their video campaigns.

Currently, page admins can only see information such as the number of views a video has received. With the new video metrics — rolled out over the coming weeks — marketers can see the average duration of video viewed and the amount of time that a person watched 95 percent of the video.

Advertisers will also be able to see demographic breakdown of the video’s viewers.

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Durgesh Kaushik, Facebook’s SMB Marketing Manager For Europe, Middle East, Asia, Departs Company

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Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.

Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.

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Facebook Adds Instagram Integration To IOS Messenger App

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Facebook and Instagram are becoming more conjoined. With the latest Facebook Messenger update for iOS, users can now select to share Instagram photos through the app.

Within the message prompt, users can tap the paperclip icon to add photos. The Messenger app will then prompt the user to select a photo from their phone or one they’ve uploaded to Instagram. This is not yet available for the Android version of Messenger. Previously, you could only select photos on your phone to send in messages.

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McConnell Challenger Lundergan Grimes Uses Facebook to Launch ‘Team Switch’

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Sen. Mitch McConnell‘s main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate.

Alison Lundergan Grimes’ campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.

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Facebook’s Graph Search Now Available To All U.S. English Users

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Last month, Facebook announced that they’re rolling out Graph Search to users viewing the site in U.S. English. That process is complete, Facebook announced Wednesday.

Now, regardless if a user has the redesigned News Feed, people who are using the U.S. English version of Facebook should have access to Graph Search, which allows users to search for things connected to their friends and elsewhere around the social network.

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New York City Launches Second Annual #LoveNYC Instagram, Facebook Contest

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The City of New York launched its second annual #LoveNYC Instagram and Twitter photo contest, this time expanding its reach to Facebook since the social network started using hashtags.

Residents can upload their photos showcasing their favorite aspects of the city’s five boroughs under the hashtag #LoveNYC for a chance to serve as an “Instagram Ambassador” for the city’s official Instagram account. The city will pick the top four photos from each borough to display in a digital exhibit at the New York Public Library in late September.

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