While 8 National Hockey League teams remain in the hunt for the Stanley Cup, the clubs are also battling it out on Facebook. Fans all over the world flock to the teams’ Facebook pages for scoring updates, photos, as well as other updates throughout the playoffs. Using PageData statistics, let’s take a look at who has been winning the matchups in the second round of the playoffs both on the ice and on the social network
Working out is becoming a more social experience, with Facebook friends offering support on a tough hill or the homestretch. Endomondo knows this, as the application recently deepened its Facebook integration to include the ability to tag friends, as well as to post photos and status updates once the workout is done.
AdRoll, a Facebook Exchange partner, announced Wednesday that it has rolled out ad retargeting in the News Feed. The company launched this capability earlier this month in beta, and opened it up to all AdRoll customers Wednesday. This way, advertisements can be tailored to target users’ activity off of Facebook.
Facebook has an algorithm (externally known as EdgeRank) that determines who sees which posts at which times. It’s meant to present users the content with which they’ll be most likely to engage. Many users hate it. Even more page administrators despise it. But can it actually help both? Yes. There’s already a site where every post (whether it’s from your best friend or a random brand) is weighted equally, and it’s called Twitter.
Yes, teenagers use Facebook. And although whether or not they’ll be using Facebook in a few years remains to be seen, the site does have a considerable presence among high-school students. The Pew Research Center recently examined how teens use social media, finding that they don’t like drama and having their parents connected to them, but they stay on Facebook because it plays a key part in the social experience. However, Facebook’s youngest users tend to have no problem configuring privacy settings.
Boomerang, which allows users to give gifts to their Facebook friends, announced Monday that 1 million gifts have been claimed on the platform. Three-quarters of the gifts were distributed through Boomerang’s brand offerings, which are free, nominal-value gift cards from major and small brands.
Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (get offer/shop now). Facebook also said users will have more control over whether or not they want to share offer page posts.
Facebook is appealing a ruling made last year over a dispute regarding a Facebook like as free and protected speech. After a Virginia sheriff’s office employee liked the Facebook page of his boss’ political opponent, resulting in a post on the News Feed, the man lost his job. Daniel Ray Carter, along with five other people fired from the Hampton, Va., sheriff’s department, then filed a lawsuit claiming that likes on Facebook are free speech. A judge dismissed Carter’s claims in April 2012, but Facebook is keeping the fight alive.
Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.
On May 18, 2012, Facebook became a publicly traded company. Facebook’s stock has had some definite peaks and valleys since then. The value of the company has yet to reach its opening mark of $38 per share, settling in the $26-$28 neighborhood. MarketWatch compiled a timeline of Facebook’s year after the initial public offering.