According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users. It is Komfo – a social media marketing suite provider – who has conducted the research and it further shows that the spammy posts lead to a significant decrease of the reach of the pages.
Durgesh Kaushik, who led Facebook’s small business marketing efforts in Europe, the Middle East and Asia, has decided to leave the company and pursue an opportunity in his home country of India. According to a source, Kaushik will become the Deputy General Manager for Product Marketing for Reliance Jio Infocomm.
Kaushik joined Facebook in February 2012, where he designed and tested acquisition and customer lifecycle programs in foreign markets. He worked primarily from the Dublin Facebook office. He also managed email acquisition programs in Europe, the Middle East and Asia for Facebook.
Within the message prompt, users can tap the paperclip icon to add photos. The Messenger app will then prompt the user to select a photo from their phone or one they’ve uploaded to Instagram. This is not yet available for the Android version of Messenger. Previously, you could only select photos on your phone to send in messages.
Sen. Mitch McConnell‘s main Democratic challenger in the closely watched Kentucky Senate race is using Facebook as part of a multi-platform strategy to unseat the long-serving Minority Leader in the U.S. Senate.
Alison Lundergan Grimes’ campaign kick-off came last week as expected, with a big splash including the obligatory bus tour, rousing official kick-off speech and ending with a face-off among the candidates at the 133rd Fancy Farm event over the weekend.
Now, regardless if a user has the redesigned News Feed, people who are using the U.S. English version of Facebook should have access to Graph Search, which allows users to search for things connected to their friends and elsewhere around the social network.
The City of New York launched its second annual #LoveNYC Instagram and Twitter photo contest, this time expanding its reach to Facebook since the social network started using hashtags.
Residents can upload their photos showcasing their favorite aspects of the city’s five boroughs under the hashtag #LoveNYC for a chance to serve as an “Instagram Ambassador” for the city’s official Instagram account. The city will pick the top four photos from each borough to display in a digital exhibit at the New York Public Library in late September.
Facebook’s News Feed algorithm is a living, breathing organism. It’s constantly changing, and Facebook noted in a media session Tuesday that the company wants to get better about informing users about changes. Facebook announced a couple small changes to the way that the site decides order in News Feed: Story Bumping, which allows engaging posts you haven’t seen to be bumped up to the top of News Feed later in the day, and Last Actor, which takes into account the last 50 engagements a user has performed, and gives those users a slight bump up in News Feed ranking.
Facebook filled out its C-level executive branch recently, as the company named Gary Briggs as Chief Marketing Officer, according to AdAge. Briggs was most recently with Motorola Mobility before Google acquired the company in May of last year. Briggs will replace Eric Antonow, the current Vice President of Product Marketing, who has headed up Facebook’s marketing focus since 2010.
Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Earlier this month, antivirus company McAfee claimed that reports of virus Koobface, which hijacks Facebook accounts and in many cases deletes them, were on the rise. McAfee did an about-face recently, saying that the high counts of Koobface were erroneous.