Through Facebook’s social plugins, businesses are finding new and innovative ways to attract readers and customers. At the recent AllFacebook Marketing Conference in San Francisco, Jason Jedlinski, vice president of digital products and platforms at Tribune Broadcasting, and Jay Budzik, chief technology officer at Perfect Market, showed attendees how a Los Angeles TV station found viewers through creatively using Facebook’s data.
Earlier this month, antivirus company McAfee claimed that reports of virus Koobface, which hijacks Facebook accounts and in many cases deletes them, were on the rise. McAfee did an about-face recently, saying that the high counts of Koobface were erroneous.
Everybody markets their businesses through various mediums and, after careful research, in order to reach their goals. Marketers start with Web optimization, Google ads (pay-per-click), sponsor ads, Facebook ads, etc., depending on their needs and budgets. But how effective is advertising through Facebook?
Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
Facebook Co-Founder and CEO Mark Zuckerberg responded Friday to claims that the site had granted the U.S. government access to its servers. He called the reports “outrageous,” and noted that if Facebook were to ever receive such a request, the company would fight it.
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
The ability to edit posts has been something Facebook users have desired for quite some time. It appears that day might come soon. Facebook confirmed to AllFacebook that the site is testing the ability to allow users to edit posts they’ve made. Users can already edit comments, but this would be the first step toward being able to edit posts.
In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.
Facebook recently began asking desktop users to add their phone numbers to verify their accounts and make them more secure. Now it seems that the social network is doing the same on mobile. Some Facebook mobile users have seen prompts in their mobile applications to input their phone numbers, “to help secure your account and more.”