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Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

TechWyse Releases Tool To See If Facebook Ads Pass 20 Percent Rule

TechWyse

Many Facebook marketers fear the site’s rule that photo advertisements must contain no more than 20 percent text, mainly because there’s not a great way to tell beforehand if ads violates the guideline. Internet marketing firm TechWyse developed an in-house checking tool, and it decided recently to open it up to the public. Now advertisers can simply upload images and see if they contain more than 20 percent text.

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Facebook Wants To Make News Feed Ads Better, But Will Brands Comply?

FacebookLogoOfficialApril2013

Facebook has been aggressively rolling out new advertising vehicles over the past few months, but it appears as if the site is going to focus on what it’s got going now. In an earnings call Wednesday with investors, Facebook’s top officials said that the company is more set on making sure that the types of ads that are currently in place are the kinds that will be relevant for users and generate engagement. However, as some brands improperly use or overuse News Feed ads, users may be less likely to do much more than keep scrolling.

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