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For Facebook Ads, How Targeted Is Too Targeted?

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It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

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Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

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We Are Social Adds Paid Media Support

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Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

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Facebook’s Sean Bruich On The Importance Of Measurement In The Digital Age

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In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.

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