Facebook advertising - AllFacebook

Facebook Tests New Phrasing For ‘Promote’ Button On Pages

Justin Lafferty — Fri, 05 Apr 2013 15:49:18 +0000

Several Facebook page administrators have noticed that the promote button on posts in the admin panel may be a bit different. Facebook is apparently testing new verbiage to get page owners to pay to promote posts, such as, “Get More Reach,” “Boost Post,” and “Advertise Post.”

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For Facebook Ads, How Targeted Is Too Targeted?

Justin Lafferty — Wed, 03 Apr 2013 17:07:45 +0000

It’s no secret that Facebook in recent years has become a data company. The more data Facebook has about its users — such as gender, education, likes, and location — the better it can serve targeted ads. But Facebook has to strike a cautious balance with regard to targeting. Whereas many users see ads that are wholly irrelevant, many others feel that Facebook can be too invasive when it comes to advertising.

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On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred

Justin Lafferty — Thu, 28 Feb 2013 21:20:04 +0000

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl.

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Facebook Testing Scaled-Back News Feed Ads

Justin Lafferty — Mon, 25 Feb 2013 14:34:25 +0000

Facebook is testing a new image size for ads without social context (where users or their friends are connected to the advertising brand). Sister site Inside Facebook reported Monday that ads that lacked social context appeared smaller than ads coming from brands users or their friends have liked.

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We Are Social Adds Paid Media Support

Justin Lafferty — Tue, 19 Feb 2013 12:42:33 +0000

Social media agency We Are Social has primarily focused on earned and owned media, but the company feels that as the lines between paid, earned, and owned Facebook media are becoming blurred, it’s time to expand its offerings. We Are Social announced that it is offering support for companies that plan to pay for advertising on Facebook and other social media sites. The company hired David Gilbert, formerly of TBG Digital, to run this new program.

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Facebook’s Sean Bruich On The Importance Of Measurement In The Digital Age

Justin Lafferty — Wed, 30 Jan 2013 13:36:12 +0000

In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.

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Where Can Facebook Advertisers Get The Most Bang For Their Buck?

Justin Lafferty — Tue, 14 Aug 2012 13:35:55 +0000

Keeping with the theme of the Olympic Games, Kenshoo Social wanted to see which countries offered the most value and effectiveness to Facebook advertisers in areas such as average cost per click and average frequency of delivery for ads. While the U.S. may have brought home the most gold in London, the same was not true in Kenshoo Social’s competition.

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