facebook app

What Does The Facebook Card Mean For Brands?

Facebook-Gift-Cards

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

Read more

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Facebook App Allows Customers To Report Power Outages Online

comed

Want to let your utilities company know that the power is out? There’s a Facebook app for that. Chicago-based ComEd announced Tuesday that it has released a Facebook application that allows customers to report power outages. By clicking on the “Report an Outage,” tab on ComEd’s Facebook page, users can let the company know when and where they’ve lost power. Users can also check on the status of outages through the app, which ComEd claims is the first of its kind.

Read more