facebook app

What Does The Facebook Card Mean For Brands?

Facebook-Gift-Cards

Last week, Facebook entered the gift card market with the Facebook Card — a new addition to Facebook Gifts. Unlike other gift card options offered by Gifts, this is a plastic card that can be used at Target, Sephora, Jamba Juice, and Olive Garden. Noah Mallin, vice president of social media for brand agency Digitas, thinks that the Facebook Card could be a very powerful way that brands learn more about users’ spending habits, and it could also revolutionize mobile ads.

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Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!

Facebook App Allows Customers To Report Power Outages Online

comed

Want to let your utilities company know that the power is out? There’s a Facebook app for that. Chicago-based ComEd announced Tuesday that it has released a Facebook application that allows customers to report power outages. By clicking on the “Report an Outage,” tab on ComEd’s Facebook page, users can let the company know when and where they’ve lost power. Users can also check on the status of outages through the app, which ComEd claims is the first of its kind.

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