People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps.
One Public, which produces the Public Marketing Cloud, announced to AllFacebook Tuesday that it is turning its free Facebook marketing platform, Page Centrex, into a paid service. Last year, One Public launched Page Centrex and saw it grow to more than 100,000 business users, but now the service has to change in order to meet the engineering needs of the program.
Secure.me, a watchdog for Facebook application security, has been acquired by AVAST Software, a popular antivirus software company. Secure.me has connected with 90 million Facebook profiles around the world, alerting users to how much information their apps are taking.
As a salute to National Engineers Week (Feb. 17 to 23), Raytheon launched a Facebook campaign to bring engineering into the everyday lives of K-12 students. Through Build It Better, students can earn money for their classrooms by using the application on Raytheon’s MathMovesU Facebook page to engineer a better flow for an aspect of their school.
Last week, the owner of a social media consultancy contacted me via LinkedIn to ask for tips on “articulating her Facebook pitch” to prospective clients. She has many clients, she said, who aren’t convinced that they need to have a presence on what is still the most popular social network. This woman clearly knows her stuff, so her inquiry made me realize that even though Facebook has such a dominant presence, many businesses still do not see its full potential.
Many Facebook applications help users get into shape or keep steady fitness regimens. Not all of them have become as wildly popular as RunKeeper, which was in the spotlight Tuesday on Facebook’s developers blog. RunKeeper found that those who connected their Facebook accounts to the app were much more active in real-life.
It’s not just Instagram: Facebook plans to change the way all applications are measured. In a post on its developer blog Wednesday, Facebook noted that instead of revealing specific metrics such as apps’ actual monthly active user and daily active user totals, the social network will instead rank apps and place them in tiers.
When you connect with a Facebook application, how often do you pay attention to the fine print of what information the app wants from your profile? MyPermissions has launched a tool that allows users to see what the app wants from your profile, and also lets users delete apps straight from the MyPermissions Cleaner. It wants Facebook users to get a clean and safe start to 2013, also introducing a mobile app.
Even a casual Facebook user can see that the site has changed dramatically over the past year. On Thursday, Facebook’s developers team took some time to reflect on some of the highlights that made the social network what it is today.
So you can quote Pulp Fiction line-by-line and list Brad Pitt and Sophia Loren among your biggest influences? Viewster has the Facebook game for you. The company launched an app recently — Qster — which pits movie lovers against each other to see who knows the most about the silver screen.