What are Facebook co-founder and CEO Mark Zuckerberg’s plans for the company over the next three, five and 10 years? He went into great detail on those plans during the social network’s third-quarter earnings call Tuesday.
Facebook Audience Network
Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it’s no surprise that the bulk of the call was devoted to advertising, as well. Chief operating officer Sheryl Sandberg had much to say on the topic, and all her comments are included in this post.
Facebook’s transformation into a mobile company has found its way into third-quarter-2014 statistics on clients of digital marketing agency 3Q Digital, which reported that mobile impressions were up 51 percent compared with the second quarter of 2014, while clicks rose 180 percent, click-through rates were up 85 percent and cost per click dropped 40 percent.
Facebook extended availability of its Facebook Audience Network mobile advertising network, which it announced at its F8 global developer conference in San Francisco April 30, and the social network also announced that link ads are now supported.
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
Facebook officially introduced its Facebook Audience Network mobile ad network at its F8 global developer conference in San Francisco April 30, saying at the time that it was a beta release, and developers could apply to be included.
Facebook clinched a huge advertising deal Monday, as Ad Age reported that the social network inked a long-term partnership with advertising holding company Publicis Groupe, which includes media networks Starcom MediaVest Group and ZenithOptimedia, as well as digital agencies Digitas, Razorfish, and Rosetta.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
Facebook Chief Operating Officer Sheryl Sandberg may not have had much to say about the social network’s reported launch of a mobile ad network during the company’s first-quarter earnings call Wednesday, but someone apparently spilled the beans to Josh Constine of TechCrunch, as he reported that the mobile ad network, named Facebook Audience Network, will officially be announced at Facebook’s F8 global developer conference in San Francisco April 30.